Welcome
Knowledge is the best medicine is a consumer awareness program designed to promote healthy living and educate Canadians about the safe and appropriate use of medicines and vaccines.
Medicines can improve your quality of life, as well as prevent and cure disease. They can also help you to avoid hospitalization or surgery. But when medications are overused, underused or misused, they can pose an avoidable risk to your health and increase the burden on our health care system.
Partnerships Increase the Power of Knowledge Collaboration is the key to improving
patient safety. That is why Rx&D is joining in a new
partnership with the Canadian Medical Association (CMA)
and the Canadian Pharmacists Association (CPhA). These
two patient-focussed organizations have provided their
considerable expertise to help redesign our products and
educate Canadians about safe medication use.Since 1994, over 3.5 million copies of the brochure and medication record book have been distributed to Canadians free of charge to help consumers keep track of their medicines and use them safely. We have worked with 2,500 organizations throughout Canada - including doctors, pharmacists, hospitals, governments and patient groups. This helps us to get the message out because when it comes to your health, Knowledge is the best medicine.
"We thank the Canadian Medical Association, the Canadian Pharmacists Association and all our partner organizations throughout Canada who are working with us to promote healthy living and the safe and appropriate use of medicines. Knowledge is the best medicine is about putting patients first." Russell Williams, President of Canada's Research-Based Pharmaceutical Companies, (Rx&D).
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