Code of Conduct - Question & Answers

12. Market Research - May 2006

Question 1:
Re: April Section 12-Q2

Based on the principle of "No monetary or other consideration is to be given to HCPs for the purpose of gaining access or influence", I would like to ask two follow-up questions related to the second part of the answer. The questions are:

1. Can the contracted Market Research Company conduct the research at a separate booth?
2. Can the market research be conducted at our company booth without providing any incentive (in cash or in kind) to the participants?

Response:
1. It is clear from numerous examples that the Code applies equally to the activities of Rx&D Members and the companies that act on their behalf. Thus, the Code is still in effect whether or not an independent market research company is conducting the program.
With this understanding, members should consider carefully the ramifications of a contracted market research company setting up a separate booth at an event, especially if the contracted market research company offered incentives to the participants.

2. Yes, as there is no perception that the member is paying to have access to HCPs.

It is important to keep in mind that market research activities by Members or their agents are conducted in accordance with Section 12. (Market Research) of the Code of Conduct.