Code of Conduct - Question & Answers
11. Service
Oriented Items - March 2006
Question 1:
Can we provide physicians with a self-inking stamp which he/she
could use to print a part of the body on the patient's chart
to explain where the damaged area is? For instance, this
stamp could show a brain and the physician could use it to explain
to the patient which part of the brain was affected after a
stroke.
Response:
The primary goal of such an item should be to enhance the
patient's understanding of his/her medical condition.
If it meets this criteria and is of modest value it may be
an acceptable service oriented item. However, if it is of
limited assistance to patients and/or HCPs, it could be determined
to be more promotional in nature and therefore unacceptable.
As a reminder, such an item may only bear corporate name
and logo.
Question 2:
When preparing acceptable service-oriented items, we can only
place the corporate logo and name on the material not the
brand name of the product. Could we place a pictogram
on all our disease management material for a specific brand
which would allow a patient to recognize that it is our company's
material without associating it with the product?
Response:
Any acceptable service oriented items, whether included or
not in a Disease Management Program, may only bear the company
name and logo. Associated acronyms, pictograms or other identifier
to a product or a brand would likely contravene the spirit
of the Code.
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