Code of Conduct - Question & Answers
11. Service
Oriented Items - July 2005
Question 1:
If a pharmaceutical was implementing an educational
program through the use of interactive screens in physician
waiting room in the following context:
Screens would remain property of pharma manufacturer or would
be leased by the pharma company from third party computer
vendor.
Screens would promote healthy habits and disease treatment
information (according to PAAB standards)
Screens would have a scanning system that would allow scanning
a prescription sample given by a physician and providing product
specific information for patient.
Screens would include product information for only one pharma
pilot-testing phase and would then be open for all industry.
Would you consider the above a break of the Rx&D code?
Response:
Unfortunately the proposed project as is (aligned with one
company and one product) is not acceptable.
Question 2:
This was a question that was posed earlier regarding the distribution
of immunization and reminder cards to HCPs. Rx&D's position
was that these were considered stationary items and were therefore
not approved service oriented items. X would like to provide
some further information regarding the importance of the distribution
of these items.
These two items are part of the immunization process - currently
there are no immunization cards for adults on the market,
which the physician can give their patients. These two pieces
help ensure compliance for the subsequent doses of vaccine
and thereby ensure that patients are properly immunized against
diseases. Because immunization record cards are so vital to
the immunization process and the protection of patient's
health, they are considered essential. Without the immunization
cards, how is the patient to know what vaccine they were given,
what diseases they are protected from, when their next dose
is and when they are finished their schedule. Without these
items, it will only ensure that patients are not aware and
have no ownership of their immunization record or their immunization
health.
Based on this additional information would it be possible
to reconsider the earlier decision?
Response:
Access to the electronic journal does not fall within the
scope of a service-oriented item. By providing the journal
for “free” to the users, the company has become
a middleman picking up the cost of the journal. As such this
would be seen as indirectly paying for access
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